L’Oreal Excellence HiColor MAGENTA HiLights for Dark Hair Only


No pre-lightening required! L’Oreal HiColor Magenta’s breakthrough technology lightens the hair 3-4 levels and dyes it in one easy step. Originally designed for highlights, it can also be used for the whole head.

We guarantee that you are getting a 100% genuine and authentic L’Oreal product.

Any colour swatches shown are intended as a guide only and may appear different on different monitors or devices.

Availability: 5 in stock

Categories: , UPC: 657201051012


The colourant creme needs to be mixed with 30 or 40 vol developer. Use 20 vol only for relaxed hair. Please note: You are only buying the colourant creme here, not the developer. (Creme developer can be bought at many Australian chemists for around $10.00 per 1000ml). Apply to dry, unwashed hair and and process at room temperature for 30 minutes. Rinse well. You will find more detailed instructions on the packaging.

L’Oreal Excellence HiColor is intended for the use by professional and/or licensed hair stylists. We cannot guarantee satisfactory performance if the product is used by an unlicensed individual and do not take responsibility for the results. Please seek advice from a salon professional when using this product.

Hair colours can cause allergic reactions which, in certain rare cases, can be severe. Please follow the instructions on the packaging and perform a skin allergy test 48 hours prior to each use.


Try mixing HiColor HiLights Magenta with HiColor HiLights Red for the most dazzling Red with a subtle touch of Pink!