The product may come in the old or the new packaging (see photos), depending on stock availability.
New and unopened. 100% genuine and authentic L’Oreal product.
1.74 fl. oz. / 49.29g
Developed to lift dark hair in one single step, without brassiness
– Rich, smooth creme formula conditions and penetrates hair
– Breakthrough technology lifts hair 3-4 levels
– Intense, long-lasting color
L’Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.
A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L’Oreal Excellence HiColor Permanent Hair Color’s rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.
True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
Please follow instructions on the packaging and perform a skin allergy test 48 hours prior to use. Use at your own risk. Any colour swatches shown are intended as a guide only and may appear different on different monitors or devices. Individual results may vary.